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To meet the nation’s escalating power needs & increased competition with “open-access”, the AboitizPower Group wanted to position itself as a preferred energy partner & leverage its renewable power generation capacity to become a leader in sustainable energy solutions

Communications
A Brand Promise & ‘Power Spiral’ logo were created. This was complemented by a visual & verbal identity system that emphasised the need to act responsibly with nature’s energy resources featuring the signature “Power of Mother Nature” photography style & the “Did You Know” messaging device. A brand book, video & briefing materials were developed to inspire & communicate the brand to staff.

People
An event involving the President was held to launch the brand.

Products & Services
The ‘Cleanergy’ brand was developed to market the Group’s renewable energy offering & a CSR programme inspired by the “A Better Future” theme was recommended.

Experience
Tangible refreshed the corporate website, & developed the web concept that defined the content & design for the Cleanergy website.