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Our challenge was to help AboitizLand use its brand to build its reputation in the real estate industry. To do this we translated their brand promise into opportunities for their organisation & used this to engage staff in generating ideas for shaping the business.

Communications
The “Community Life” logo & “Made for Life” tagline were created together with a communication toolkit that included a visual identity system, a “Kodak” moments photo library & a brand messaging guide.

People
Through ideation workshops, the management team created & aligned ideas for signature features in their property projects & the pre & post-sale customer experience. The brand was launched in a 2-day event that included a “family day”.

Products & Services
A brand architecture that incorporated new & complementary segments of business activity was created to accommodate future growth.

Experience
Ideas for customer-friendly features were suggested to help AboitizLand conceptualise a more relevant customer web interface.