Communications
Using the brand promise of ‘Accelerating a culture of innovation for Malaysia’ we developed a bold visual identity & data visualisation system that get facts & figures across in a way that can be beautifully and easily understood by everyone.

People
Our ‘camp-fire’ workshop focused getting senior members of staff to streamline their existing initiatives by understanding how and where they add value through the innovation life-cycle.

Products & Services
By defining the six steps of the innovation life-cycle we could map AIMs current initiatives against each stage & were then able to consolidate and clearly articulate key innitaitives. Following this Tangible developed content & communications for three key initiatives: The National BioMass Strategy (1MBAS) that will harness the potential of Malaysia‘s biomass. The i-THINK project that helps schools impart thinking skills to students & Genovasi’s programme which helps train up young professionals to become ‘Innovation Ambassadors’.

Experience
The website was ideated with management to clearly communicate AIMs role in the national innovation strategy & the active role it takes in a number of national strategic projects.