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To leverage the AboitizPower Group’s renewable power generation capacity & build a reputation as a leader in sustainable power generation, the Cleanergy brand was created to market its renewable power offering.


Communications
A distinctive visual identity was developed & applied across key marketing touch-points. Ideas for the brand’s launch were developed & integrated into a launch plan.

People
A brand book was produced to educate staff, industry partners & customers on the Cleanergy vision & offer

Products & Services
Through ideation workshops, a range of complementary services & programmes were identified to support the core renewable power offering.

Experience
A website concept was created with suggested content & signature features.

www.cleanergy.com.ph