Rendezvous Hotels underwent a
re-positioning exercise to better define
its brand promise, thereby streamlining
the quality of its offer across its network
in Asia Pacific region.
The brand promise helped align the
properties, their products & experiences
to better reflect a hotel offering
contemporary Asian elegance for
productive business. |
Communications
A refreshed identity was developed, 'The Dragon
Stroke’ to reflects the elegant contemporary Asian
aspiration. A visual core elements tool-box was then
applied to all its properties, including the upgrading of
existing properties so that the brand can be
consistently represented in its entire portfolio
People
The new brand promise was used to unite & align all
senior staff, & also served as a tool for the review &
development of new product & service ideas.
Products & Services
The new brand promise was used to drive product &
service innovation, ensuring that there is a pipeline of
offers that can help deliver to the new brand promise.
Experience
The new brand promise was used to ideate Rendezvous
Hotel’s web experience as well as a focal point for
architects & interior designers to develop room, F&B as
well as lobby experiences that will live up to the brand
promise.
www.rendezvoushotels.com
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