Communications
The Insular brand-name was used to position the company as a financial services group & link up subsidiary businesses that complement its Life Insurance core offering. The Guardian Eagle logo expresses the brand's role in looking out for its customers & references the original logo from 1910.'

People
Delivering the brand required agents & full-time staff to work together & serve a common customer. To align them with the brand, an internal launch event concept, key messages & a brand book were developed for Insular’s anniversary day.

Products & Services
Workshops with the Insular team refined the yearly planning cycle initiatives & identified new ones. The key output was a new approach to selling based on life-stage. This involved identifying gaps in the current product portfolio & training agents to sell by life stage needs.

Experience
Tangible developed a regional office interior design scheme to maximize operational space & provide a consistent experience for stakeholders. Insular's website was designed to provide a clearer way to organise products.