Communications
We positioned Owl as a Straits Asian brand that's Time Tested With Pride. The well-loved Owl logo was evolved, while communications highlighted authenticity through both the language and traditional visual elements such as Peranakan motifs. Tangible facilitated a workshop to plan the brand's launch with communications partners.

People
Materials to brief the trade on the new brand & new look product packaging were created for an event held at Singapore's Jurong Bird Park.

Products & Services
The Owl brand's portfolio was organised into themed ranges & new product opportunities were identified (new Kopitiam Roast range) using the Straits Asian region as inspiration. Tangible redesigned all of Owl's packaging to carry its signature heritage & craftsman-like cues.

Experience
A new website concept was created, featuring historical & educational information on Straits Asian coffee & tea variants. The product launch was supported with point-of-sale items that feature the brand's signature colour & shapes.