Communications
Tangible refined SIF's visual identity & developed a tagline ‘For a Better World’ that conveyed its brand promise more prominently. In addition, we created a corporate video & helped them develop collaterals for their brand launch.

People
Tangible developed a ‘menu’ for organising their activities. We also engaged the entire organisation in a series of workshops to help them see beyond the paradigm of volunteering projects & public & cultural diplomacy. Staff feedback was that the brand infused meaning into their project work.

Products & Services
Tangible conducted workshops with SIF's two main departments to ideate new programmes & evaluate how existing programmes can be refined to better reflect the brand. One of the key outcome was the creation of a sub-brand for SIF's international development volunteer community.

Experience
Tangible developed a web design concept for SIF’s corporate website, & helped rationalize the creation of another website targeted at a specific segment of their international stakeholders.