Communications
A new Brand Promise & identity ‘The hot cube’ was developed to represent a modern, vibrant offer together with an entire suite of collaterals for the refurbished properties.

People
A service standards manual was created which articulated the brand & the appropriate levels of services.

Products & Services
The brand promise was used to unite & align all senior staff & served a touch stone for ideating new product & service ideas.

Experience
The new brand promise was used in an ideation session with architects & interior designers to develop relevant experiences throughout the hotel.