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With a new management team & growth plan, Time wanted to reposition itself as Malaysia's leading fibre-optic communication service provider. With the development of its CPCS - a robust, resilient & high-capacity fiber-optic network - it is well poised to deliver high-performance data & communications services to residential, business & telco customers. We helped position Time as a challenger brand, constantly pushing network & service delivery performance.


Communications
A witty tone of voice & striking magenta help express its challenger positioning. Combined with a data-visualisation graphics style, this visual & verbal identity was developed to help it stand out in a landscape of clichéd industry imagery.

People
Organisational initiatives to reinforce the brand were identified in a workshop. A workshop programme was designed to support HR's staff engagement activities.

Products & Services
The menu was refined to help target customer segments navigate through its offering easily. Sub-brand opportunities were identified to highlight signature products & services that reinforce the brand promise.

Experience
A refreshed website expresses Time's new brand personality & incorporates a flexible menu to help users find the right product or service.

www.time.com.my