AboitizLand: A property developer positioned to nurture communities
Our challenge was to help AboitizLand use its brand to build its reputation in the real estate industry. To do this we translated their brand promise into opportunities for their organisation & used this to engage staff in generating staff in generating ideas for shaping the business.
Experia: Singapore Airshow & Events are much more than air shows
Singapore Airshow & Events (SAe) sought to create a new corporate brand to reflects its diversification beyond its origins as an organiser of the highly successful Singapre Airshow. The new brand signalled the aspiration of becoming a leader in organising signalled the aspiration of becoming a leader in organising world-class, signature events across a variety of sectors.
Rendezvous Hotel: Asia elegance enhancing business travel
Rendezvous Hotels underwent a re-positioning exercise to better define its brand promise, thereby streamlining the quality of its offer accross its network in Asia Pacific region. The brand promise helped align the properties, their products & experiences to better reflect a hotel offering contemporary Asian elegance.
TIME: Malaysia's fibre optic network provider is pushing performance
With a new management team & growth plan, Time wanted to reposition itself as Malaysia's leading fibre-optic communication service provider. With the development of its CPCS - a robust, resilient & high-capacity fibre-optic network.
AIM: Accelerating the culture of innovation in Malaysia
Agensi Inovasi Malaysia (AIM) is a statutory body set up by the Malaysian Government. It's purpose is to drive Malaysia's "inovation economy" through the development of an innovation eco-system & the generation wealth for Malaysia & Malaysians.
Insular: An insurance company leveraging a proud & prudent history
Insular Life, a mutual life insurance company based in the Philippines, decided to review their brand as part of their centennial celebration in 2010. With a 100 years of honoring its commitments, there was an opportunity to apply its experience to help Filipinos plan ahead at every stage in their lives.
The Marque: The modern vibrant hotel for busy business travellers
The Marque Hotel brand repositioned its offer to attract the busy business traveller who is looking for a modern & vibrant alternative to typical business hotels.
Time Travel: Staying relevant to the needs of travellers
Times the Bookstore wanted to develop a retail brand aimed at the travel segment. It needed to borrow heavily from their main high street brand but would be tailored to the needs of travellers.
AboitizPower: Offering better energy solutions for Filipinos
To meet the nation's escalating power needs & increased competition with "open-access", the AboitizPower Group wanted to position itself as preferred energy partner & leverage its renewable power generation capacity to become a leader in sustainable energy solutions.
LBC: Delivering smiles, helping to make peoples day
LBC is the Philippines largest delivery company. LBC saw the opporturnity to consolidate a myriad of internal statements & unite their people behind their brand. Tangible focused the brand promise around delivering emotions rather than things.
Ramon Aboitiz Foundation: Taking the lead to plan the big picture to plan the big picture
With its diverse range of activities, Ramon Aboitiz Foundation Inc (RAFI) faced a challenge in communicating what it did in a clear & simple manner. We helped translate its philosophy "Touching People, Shaping the Future" into a compelling brand promise.
UCPB: A bank focusing on service & moving away from agricultural roots
Over time, UCPB's reputation has been built by a dedicated group of front line staff & Branch Managers who believed in going the extra mile to help their customers.
Cleanergy: Cleanergy means power from renewable sources
To leverage the AboitizPower Group's renewable power generation capacity & build a reputation as a leader in sustainable power generation, the Cleanergy brand was created to market its renewable power offering.
Owl: Singapore's time-tested beverage brand
As an established Singapore Coffee brand with over 50 years of heritage in roasting & blending coffee for consumers, Owl looked at rebranding to highlight its heritage values & reach out to a new generation of customers.
Singapore International Foundation: Making friends for a better world
The Singapore International Foundation (SIF) is a non-governmental organisation that wanted to "nurture active global citizens & friends for Singapore". Tangible helped SIF articulate a brand promise, "Making friends for a better world", that reflected its raison d'être & tied two seemingly disparate focus areas together.
2GO: A logistics company uniting around providing flexible solutions
The 2GO brand had been created to represent the logistics & delivery business of the transport services arm of the Aboitiz Group. In line with industry evolution & aspirations to create a more integrated offer, we helped to reposition its brand to focus on offering customers flexibility to choose from a range of solutions.
CitySavings: Driving banking growth through a 'simple is good' philosophy
Originally set-up to provide financing for teachers in Cebu (Philippines), CitySavings looked to rebrand itself in preparation for expansion into new regions & segments by leveraging the Aboitiz Group's reputation. It also sought to define a service culture that aligned its growing organisation.
RHG: An insight driven hospitality group
The Rendezvous Hospitality Group (RHG) was created to manage the key hospitality assets for the Straits Trading Company. With its network of properties throughout Asia Pacific, RHG wished to grow its brand. Tangible was tasked to develop a brand promise & identity to reflect the future intent of the Group.
Super Group: Giving everyone something to look forward to
As a regional pioneer of 3-in-1 coffee the Super Group grew to a leading instant beverage producer in Southeast Asia, with more than 300 products distributed in over 50 countries. To expand further, the need to organise the business around its brands was identified.
Your brand: How are you going to inspire people with your brand?
Firstly let's help you develop your brand promise, then you may consider inspiring people and delivering your promise through your communications, your culture & your people, your brand architecture & your product portfolio, as well as your branded experiences (physical & digital)...Your brand needs you!